The Sports And Public Relations Essay - 1857 Words

Public relations and public relations practitioners focus heavily on maintaining mutually beneficially relationships. Through these relationships, public relations allow companies and products to gain exposure and public acknowledgement, without the need to pay for advertising. This paper will focus on the sports industry in Australia, specifically focusing on the illegal drug use in the Essendon Football Club that came to the medias attention in late 2011. Due to the severity of the doping occurring within the club, sponsorships were lost and most recently, players and staff were banned from the game they love. The media follows the Australian Football League (AFL) with great priority during the playing season. Without public relations, clubs would not be able to relay information such as player injury updates, team statistics and club news to the public. Through discussing the drug scandal within the Essendon Football Club, the way in which public relations deals with crisisâ€℠¢ within professional sport will also be reviewed. In doing this, theories; framing and relationship management will also be demonstrated and appropriately discussed in relation to how the above case study was handled by the public relations team. Sport is one of the greatest mediums followed by the media, especially in Australia. The Australian press covers all sports ranging from cycling to tennis to football and all of these are covered through a variety of channels. These channels includeShow MoreRelatedEssay on Public Relations in Professional Sports1508 Words   |  7 PagesPublic Relations in Professional Sports If industry is to be successful in dealing with public opinion . . . it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. 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