Early Literacy in Education Essay

Presentation â€Å"Literacy learning has a significant and enduring impact on the social and scholarly existences of kids. Their future instructive chances and profession decisions are straightforwardly identified with proficiency capacity. Since youth is the period when language grows most quickly, it is basic that small kids are given an assortment of formatively proper education encounters consistently, and that the homeroom condition is rich with language, both spoken and printed. Youth instructors are liable for both understanding the formative continuum of language and education and for supporting each child’s proficiency advancement. Proficiency learning starts during childbirth and grows quickly during the preschool time frame. The fundamental parts of literacyâ€listening, talking, perusing, and writingâ€should all be energized and bolstered through discussions and exercises that are important to the youngster and that include grown-ups and peers. Each child’s intrigue and inspiration to take part in education related exercises are clear before that youngster can peruse or compose customarily. Youngsters ought to be given situations that energize education investigation and their rising perusing and composing practices ought to be esteemed and bolstered by their educators. Powerful language and education programs give youngsters who don't communicate in English with open doors for tuning in, talking, perusing, and writing in both English and the home language. It is significant for the instructor to perceive the need to make changes in the introduction of jargon, headings, narrating, perusing, and other oral language correspondence when working with youngsters who don't communicate in English as their home language. These changes may incorporate the utilization of visual guides, framework, reiteration, rethinking, and demonstrating. † (NJ Department of Education, 2009) Gone are the days wherein physical work was the foundation of our general public. We are a people living in the data innovation age. Everything that is done from fermenting your morning mug of espresso to setting your I-case to get you up morning and everything in the middle of requires perusing. Without perusing an individual will confront extraordinary affliction in everyday living not to mention achievement. It is currently important that each youngster and grown-up have the option to peruse and grasp. In the course of recent years, the measure of data that expects one to peruse, use composing aptitudes, critical thinking, and basic reasoning has developed tremendously. Studies have demonstrated that probably the most grounded marker of a child’s accomplishment in school is the instructive achievement of their folks. As you can envision, this can clearly impact more than the individual who is ignorant. This can likewise be a capital punishment of neediness and desperation as the youngster develops into adulthood similarly as entryways open for the deep rooted peruser. Today we will talk about: what is expected to plan kids to peruse, the techniques used to help perceive phonics and start the progress into new perusers, and what should be possible to energize perusing later on. Planning In request for a kid to start perusing guardians must start helping their kid since the beginning. â€Å"Every stage a youngster takes toward figuring out how to peruse prompts another. A tiny bit at a time, the youngster constructs the information that is essential for being a peruser. Over their initial 6 years, most youngsters †¢Talk and tune in. †¢Listen to stories read so anyone might hear. †¢Pretend to peruse. †¢Learn how to deal with books. †¢Learn about print and how it functions. †¢Identify letters by name and shape. †¢Identify separate sounds in communicated in language. †¢Write with scrawls and drawing. †¢Connect single letters with the sounds they make. †¢Connect what they definitely know to what they hear read. †¢Predict what comes next in stories and sonnets. †¢Connect mixes of letters with sounds. †¢Recognize basic words in print. †¢Sum up what a story is about. †¢Write singular letters of the letters in order. †¢Write words. †¢Write straightforward sentences. †¢Read basic books. †¢Write to convey. †¢Read basic books. Kids can take more than one of these means simultaneously. This rundown of steps, however, gives you a general thought of how your youngster will advance toward perusing. † (Helping your kid become a peruser) While these thoughts may appear to be organized, it is likewise imperative to permit kids to be inventive and utilize their creative mind. In spite of the fact that perusing is basic, an excessive number of plans and rules can kill a kid and lead to sentiments of hatred, outrage, and obstruction. Perusing ought to be set to the tone and pace of the youngster. Emanant Readers As the norms of training change a steady factor remains the attention on perusing. Youth teachers must give a climate that is both formatively animating to the understudy while likewise fulfilling the guidelines of training. The strategies used to help perceive phonics and start the progress into emanant perusers fluctuate from understudy to understudy. Without the establishment of phonics explore shows that a youngster won't figure out how to peruse. All youngsters must realize the letters in order so as to convey viably. Phonics can't be penetrated into the youngster. This will just deliver retention. Rather, instructors must comprehend a child’s singular needs just as equalization. There is no evident need to show phonics as a different subject. Most youngsters will build up a feeling of interest from their own insight, thoughts, and intrigue. There will obviously be a chosen few that may profit by an increasingly formal guidance. At the point when youngsters have motivation to realize this will give eagerness. For instance: The main letter and sound a youngster ordinarily learns might be their own name. An instructor may request that Billy recognize the main letter of his name. â€Å"B† answers Billy. â€Å"What sound does the letter B make? † â€Å"Buh-buh-Billy shouts the youngster. Billy is currently roused and headed to need to become familiar with different sounds the letters make. Guardians and instructors should likewise understand that perusing will differentiate extraordinarily as youngsters develop. The following is a rundown that may help each parent just as educator: â€Å"Infants †¢Talk, read, and sing to infantsâ€they gain from all that they see and hear even in the principal phases of life. †¢Take your infant to the recreation center, zoo, and the store with you. Carry her regard for items, signs, and individuals. †¢Always make books a piece of your baby’s toy choice, regardless of whether he appreciates dealing with books more than being perused to. As your kid develops, call attention to pictures of articles and offer their names. In the long run, your kid will have the option to name the photos, as well. †¢Encourage relationship among images and their meaningâ€as they draw nearer to toddlerhood, kids may start to perceive recognizable finishes paperwork for items and logos for oat or drive-through joints. Babies †¢Help little children make the change from infant converse with grown-up language by rehashing their words and articulations accurately without reproving them. †¢Let little children â€Å"read† their preferred picture books without anyone else while you stay close by to remark. Or then again, stop before a recognizable word as you read to your little child, and let her fill in the missing word. This works particularly well with rhymes or rehashed holds back. †¢Provide attractive and square letters to acquaint a little child with the spelling of his name. †¢Before you take your baby on another sort of trip, read about the occasions you are going to observe. Talk with your youngster about the experience, and catch up with further perusing to fortify learning. Preschooler †¢Add new books to your child’s assortment, yet continue perusing old top picks. Your preschooler may know them by heart nowâ€this speaks to a significant advance in finding out about perusing. †¢Continue to take kids shopping with you, and let them help recognize items with coupons. Let preschool youngsters participate as you follow a formula. †¢Take books on long excursions with you to energize perusing as diversion. Young kids †¢Continue to peruse to your kid, regardless of whether she has figured out how to understand as of now. Alternate perusing pages of your preferred books. †¢Encourage story composing by tuning in to the tales kids tell. †¢Play word games like Scrabble or Boggle with kids and acquaint them with crossword puzzles. † (NAEYC, 1998) Encouragement â€Å"The initial phase in training a kid to peruse is urging them to peruse. † †Unknown. This is a demonstrated certainty in the improvement of youngsters. A youngster that is supported has no restriction on what the person can accomplish. As teachers and guardians the obligation starts early. Perusing will urge youngsters to build up a deep rooted love for learning. In the event that information is power, books are loaded with it. Why is perusing so imperative to youngsters? â€Å"The Media Awareness Network underlines the possibly negative impacts staring at the TV can have on children. This incorporates expanded introduction to brutality, sexual substance, and unfavorably influencing a child’s course of improvement. What's more, staring at the TV trains kids propensities that advance an inactive way of life, adding to youth weight. Then, perusing has been demonstrated to improve a child’s life by helping psychological turn of events and helping youngsters manufacture language aptitudes. The United Nations Educational, Scientific and Cultural Organization calls attention to that perusing assists youngsters with building up a feeling of strengthening. It can likewise assist kids with creating social and relational abilities. Moreover, great perusing abilities increment instructive chances and may significantly expand a child’s chances for scholastic and long lasting success† (Lendabarker, 2010) There is a tremendous variety of choices for standard

International trade and investment patterns Essay

Universal exchange and venture designs - Essay Example What is the centrality of a solitary European Market for EU-based organizations? What are global exchange and speculation hypotheses engaged with the monetary incorporation of Europe? Given rising economies like China and Russia, what is the criticalness of a solitary European Market for both the rising economy and the EU-based organizations? What techniques can EU organizations embrace to profit by the ascent of the rising economies? These are among the inquiries that will be tended to by this report. The essential target for the report is to show the significance of financial combination both for European business organizations and the developing economies. II. Primary Purposes of the European Union and Forms of Economic Integration The official site page of the European Union underscored that one of the key objectives of the European Union is to â€Å"foster financial cooperation† (Economic Union passage 20). Nonetheless, â€Å"what started as a simply financial associatio n likewise advanced into an association spreading over all strategy territories, from improvement help to environment† and the name change from the European Economic Community (EEC) into the European Union or the EU in 1993 â€Å"reflected this change† (European Union passage 3). ... The types of monetary incorporation or provincial mix are a local exchanging plan, organized commerce region, a traditions association, normal market and the financial association (Carbaugh 271-273). A local exchange course of action is an understanding whereby taking an interest nations consent to diminish worldwide exchange duties among themselves (Carbaugh 271). In an unhindered commerce region, nations keep up lower levy among them however keep up factor exchange strategies with different nations (Carbaugh 273). In a traditions association, nations force lower duties among part nations and orchestrates a typical exchange approaches with non-part nations (Carbaugh 273). A typical market incorporates the economies of part nations by calling for highlights like a traditions association while permitting unrestricted factor streams (work and capital) simultaneously (Carbaugh 273). Interestingly, a financial association as spoke to by the European Union, has the highlights of a typical market at the same time, what's more, it requires the financial and fiscal joining (Carbaugh 273). Fiscal joining in the EU shields Europe from the conceivably unsafe impacts of an adaptable conversion standard (Krugman and Obstfeld 617). Other than having a premise in exchange hypothesis, monetary reconciliation has a sound premise in venture hypothesis. III. Venture Theory and the European Union Economic reconciliation or monetary unionism advances a unified Europe however what does it accomplish for business and speculations? In any event two speculation hypotheses bolster the view that the monetary combination of Europe is a stage forward. One of the venture hypotheses relate to the hypothesis of economy of scale (Denisia 57). Financial hypothesis holds that scale impacts comes back from

How Stress Works With and Against Your Memory

How Stress Works With and Against Your Memory Stress Management Effects on Health Print How Stress Works With and Against Your Memory By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Medically reviewed by Medically reviewed by Steven Gans, MD on February 06, 2018 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 24, 2020 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living  PeopleImages/iStock A little stress can be a great motivator, as any student can tell you. A lot of stress, however, can often create more of an obstacle than a benefit. This is true when it comes to many things, including health-promoting behaviors, relationships, and even our memories. Stress can inhibit the way we form and retrieve memories and can affect how our memory works. Fortunately, there is good news here to balance out the bad. Here is what research tells us about the effects of stress on memory. Stress and Memory Stress can affect how memories are formed. When stressed, people have a more difficult time creating short-term memories and turning those short-term memories into long-term memories, meaning that it is more difficult to learn when stressed. Stress can affect the type of memories we form as well. If we are stressed during an event, we may have more difficulty accurately remembering the details of the event later, as the stress we felt colors our perceptions as well as our ability to recall what we perceived at the time. This is part of why eye-witness testimony is so unreliableâ€"people can be absolutely sure they saw something a certain way, but this doesnt mean that they are correct. Memories can also change after they are formed. In fact, every time we retrieve a memory, we color it with our present experience of it, like when we take something off a shelf and then put it back, leaving fingerprints from having handled it again. Research shows that if people are questioned and given misleading information about something they experienced, that information will color their memory and influence what they thought they experienced and that this information (because it is more recent than the event itself) is easier to recall. This is why false memories can be created with well-intentioned lines of questioning.?? A recent meta-analysis was conducted on 113 stress studies, meaning that researchers examined that  many independent studies on stress and memory to determine what the major findings were. There is ample evidence that stress affects memory, and these studies just lent more support for that research:?? One of the most interesting findings was that stress could impede the formation of memories if it occurred prior to or during encoding, the time during which the memory is formed. The good news is that there was a short delay between encoding and the formation of memory. Also, if the material being learned was directly related to the stressor, memory actually improved. Even better, post-encoding stress actually improved memory formation and retrieval as well, meaning stress that occurred after the memory was formed actually led to better memory-making.??Stress increased cortisol, but the amount of cortisol was not directly related to the effects of stress on memory. This means that if you create more cortisol during your stress response, this wont necessarily mean that your memory will be more impaired than someone who is less hormonally-responsive. Interestingly, women who were on oral contraceptives experienced less of a negative effect.??Stress can also lead to exhaustion, and thi s can lead to cognitive impairment that includes  issues with attention and working memory. Unfortunately, memory impairment can still be detected three years later, even after the exhaustion has been addressed.?? This underscores the importance of managing stress before it gets to this point.? Improve Your Memory Under Stress There are several things you can do to improve your memory when stressed. Fortunately, these techniques also help manage stress. One of the most important things you can do is to practice personal self-care: get enough sleep, eat a healthy diet, and manage stress. Poor sleep, high stress, and other physical problems can affect memory as well as contribute to the stress that impedes memory formation and retrieval. There are other important strategies you can use as well.  Here are some research-backed strategies you can use: Train yourself in breathing exercises and other techniques. One study of police cadets in training has found that psychological performance training can improve the recall of cadets who experienced stress compared to those who didnt learn and practice these techniques.?? The techniques that were used included breathing exercises, a popular stress management technique; mental performance imagery, which involves vividly imagining practice and success; and attentional focus. This means that, when stressed, you can focus on breathing and focusing your attention, as well as vividly imagining yourself reaching your goals; this has proven benefits.Get moving. A study that examined the effects of an aerobic exercise program on memory-impaired people found that a 12-week exercise program indeed improved their memory over those who didnt enroll in the program.?? The subjects involved in the study were experiencing mild cognitive impairment from the effects of stress-related exhaustion, so thes e results are especially relevant for those who are stressed.Practice mindfulness. Another study examined the fact that those who experience stress and memory issues often experience sleep problems as well. It was also observed that those who practiced mindfulness often experienced less stress and fewer memory issues. It was finally determined that mindfulness actually minimizes the sleep problems that can affect memory and create problems. This also demonstrates that practicing mindfulness can help with your memory not only by minimizing the stress that can be impairing it but by enabling better-quality sleep as well.??Learn some tricks. There are some simple tricks like clenching your fists or moving your eyes from side to side which can help with memory creation as well.

Paulo Coelhos The Alchemist Synthesis Essay - 1275 Words

There are many obstacles in everyday life, but none as detrimental to ones future as fear. Fear can cause people to not only avoid achieving their goals in life but it also forces them to think about it throughout every day. Paulo Coelho’s The Alchemist shows that those who wallow in fear will never achieve their personal legend, and those who conquer fear will achieve anything they strive for. Paulo Coelho’s The Alchemist is a commonly analyzed and criticized piece of literature. One of these articles is Rejendra Kumar Dash’s â€Å"Alchemy of the Soul: A Comparative Study of Hermann Hesse’s Siddhartha and Paulo Coelho’s The Alchemist†. Dash’s article is a literary criticism of the different parts of the character’s journey in The Alchemist.†¦show more content†¦Despite this knowledge he knows that the outcome is worth the risk. After taking this journey he soon reaches the oasis. After traveling through the desert for many days and nights, this place is a paradise for Santiago. He fits in well with the society at the oasis and begins to create a life for himself there. He meets a girl, gets a job interpreting omens, and becomes a wealthy man. When it comes time to leave he experiences a new kind of fear. Not a fear of danger or death, but a fear of loss. He fears that if he leaves he may not return to his life that he loves so much and holds so dearly. When he gets the option to leave he confronts the difficult decision with something his tour guide told him. The guide said, â€Å"Because I don’t live in either my past or my future. I’m interested only in the present. If you can concentrate always on the present, you’ll be a happy man† (88). This allowed Santiago to continue with his journey knowing that he is responsible for fulfilling his personal legend and not staying out of fear of loss. The Arab tribal camp is Santiago’s next stop in his journey. He is cap tured along with the alchemist, who promises them that in three days Santiago will become the wind and destroy the camp. This causes him to panic out of fear for another time, even with all he has learned. He is now experiencing the most crippling fear yet, the fear of failure. This type of fear is so bad because it causes people to not

Roly Poly Lab Essay - 1230 Words

Pillbug â€Å"Roly-Poly† Behavior LaB ï ¿ ¼ Purpose: The purpose of this lab is to observe the behavior of the Armadillium vulgare (roly- poly bug), as well as hypothesize whether it will be attracted to, repelled by, or unresponsive to certain substances. Methods 1. Observing the pillbug: examine the pillbug’s shell and body, shell shape, color, texture, number of legs, number of antennae, motion, speed, and sex after close examination. 2. Formulate hypotheses: choose substances (powders and liquids) and suggest whether the pillbug will be attracted to, repelled by, or unresponsive to each substance. 3. Perform an experiment: using a control, test the pillbug’s reaction to the substances 4.†¦show more content†¦Yes, data can prove a hypothesis to be true. Conclusion Scientific Theory A pillbug has 14 body divisions If a pillbug curls into a ball, it can be concluded that it feels threatened. Pillbugs that back away from a substance are repelled by the substance. THOUGHT QUESTIONS: 1. A scientific theory is a concept that ties together many varied conclusions into a generalized statement. 2. It is important to use one substance at a time when testing a pillbug’s reaction because in this experiment we are trying to determine whether or not the pillbug is repelled by, attracted to, or unresponsive to a specific substance. If you use more than one substance at a time, it will not determine whether the pillbug is attracted to, repelled by, or unresponsive to a substance, especially if the pillbug is already headed towards the direction of a substance. 3. No, the scientific method cannot explain all observations. In order for the scientific method to explain all observations, it must be able to answer a question about something that can be measured. The question: Do pillbugs have a color preference ? cannot be tested by the scientific method. METRIC MEASUREMENTS MICROSCOPY REVIEW QUESTIONS: 1. 11 mm equals 1.1 cm 2. 950 mm equals 0.95 m 3. 2.1 liters equals 2100 ml 4. 122 °F equals 50 ° C 5. 4.100 mg equals 0.0041 g THOUGHT QUESTIONS: 19. Locating

Research Proposal. Overview of Education Industry Free Essays

string(119) " are taking place to make India’s higher education a socially and economically viable option in a competitive world\." A survey among students (both before and after) and parents about their preferred educational loan provider, and reasons thereof. A comparative study of features and procedures of education loans of SBI and its main competitor in the city Acknowledgement * I would like to acknowledge the Opportunity provided to me by SBI to undertake this project. Through this project I got to knew many ground realities of the market. We will write a custom essay sample on Research Proposal. Overview of Education Industry or any similar topic only for you Order Now Table of Content | Content| Page No. | 1. | Executive Summary| 1| 2. | Overview of Education Industry| 2| | Education Funding and National Growth| 4| 3. Overview of Education Loan Industry| 5| 4. | RESEARCH METHODOLOGY| 6| | RESEARCH STATEMENT| 6| | RESEARCH OBJECTIVE| 6| | RESEARCH DESIGN| 7| | SAMPLE SIZE| 7| | SAMPLING TECHNIQUE| 7| | TOOLS FOR DATA COLLECTION| 8| | TOOLS FOR DATA ANALYSIS| 8| 5. | SCOPE OF THE STUDY| 9| 6. | LIMITATIONS OF THE STUDY| 10| 7. | Statistical Analysis of Survey| 11-18| 8. | Findings of the Survey | 19| 9. | comparative study of features and procedures of education loans of SBI and its main competitor| 20-37| 10. | Findings of the Comparative Study| 39| 11. | reccomendations| 40-41| Annex. | Bibliography Questionaaire| Executive Summary Education is central to the Human Resources Development and empowerment in any country. National and State level policies are framed to ensure that this basic need of the population is met through appropriate public and private sector initiatives. While government endeavours to provide primary education to all on a universal basis, higher education is progressively moving into the domain of private sector. With a gradual reduction in government subsidies higher education is getting more and more costly and hence the need for institutional funding in this area. Education Loan industry is growing with 53. 51% CAGR and Commercial banks are gearing up to meet this need and has already developed several products to cater the need of Indian Citizens still lots of things to be done. With the implementation of Govt Policies and advent of private Banks and NBFC this segment has seen several changes over the period of time. Still SBI the financial mammoth of the Country is in Numero Uno position when it comes to funding this Sector. No Other Banks whether private or public or any NBFC is near to it in quantum and number of finance. As Per RBI Website Other significant Player in Education loan Market are Punjab National Bank, Bank of India and Bank of Baroda etc. Overview of Education Industry India has a fairly large and diversified education system. Its billion-plus population consists of a higher proportion of children and young individuals, especially in the age group of 6-24 years, which is the most prospective age group in terms of academic inclinations. This age group accounts for more than one-third of the India’s population. According to the National Knowledge Commission, for the first time in this decade, the total number of illiterates decreased from 329 million to 304 million. The literacy rate also increased from 18. 3% in 1951 to 67. 3% in 2004, as per HRD statistics. The National Literacy Mission aims at achieving 85% literacy at the end of the Eleventh 5-year plan (2007-2012). In order to achieve higher literacy rates, the government has been initiating programmes such as the Sarva Shiksha Abhiyan, which aims at achieving universal elementary education of satisfactory quality by 2010. Furthermore, the development of an Educational Development Index (EDI) for elementary education is perceived as a significant step towards imparting quality education. The country’s present education system comprises elementary (primary: class I – V and upper primary: classes VI – VIII), secondary (high school: class IX – XII) and higher / tertiary education (post-class XII), which consists of undergraduate, post graduate and professional degree and diploma courses. Steady growth in overall student enrolment Higher education in India has scaled up gradually from 20 universities and 500 colleges at the time of independence to 416 universities and 20,677 colleges (including 2,166 women’s colleges) currently. These comprise of 251 state universities, 24 central universities, 103 deemed universities, 5 institutions established under state legislations and 33 institutes of national importance established by central legislation. At the start of the academic year 2007-08, the total number of students enrolled for higher education stood at 11. million; of which 12. 94% were enrolled in university departments and 87. 06% in affiliated colleges. More than 80% of the students are enrolled in three faculties of arts, science and commerce/management whereas the rest are enrolled in professional courses with the highest percentage in engineering and technology followed by medical sciences. It is interesting to note that in India, where agriculture and allied constituents play a critical role in economic development, student enrolment in agricultural courses accounts for around only 0. %. Enrolment of female students grew phenomenally from less than 10% of total enrolment during independence to around 40% in 2005-06. Likewise, the number of women colleges also increased in the last decade from 1,146 to 1,902 in 2005-06. The faculty of arts accounted for more than 50% of the total female student enrolments. Kerala, Goa and Punjab were the three top states in terms of female student enrolment and their respective female student enrolments in the total enrolments were 61%, 59. 2%, and 51. 7%. India has the largest number of academic institutions in the world in terms of higher education and is the third in the world in terms of enrolment, after China and the US. However, only 7% in the age group of 18-24 enrol for higher education in India and this is only one-half of Asia’s average. On a brighter note, however, enrolments have been increasing steadily in higher education in the past 2 decades from 3. 4 million in 1984-85 to 11. 03 million in 2005-06. In addition to a medium of livelihood, higher education is also now regarded as an instrument of infrastructure for social and economic change. Fundamental policy changes at the grassroots level in issues pertaining to curriculum, infrastructure, governance, and funding are taking place to make India’s higher education a socially and economically viable option in a competitive world. You read "Research Proposal. Overview of Education Industry" in category "Essay examples" Factors such as e-learning, distance education, public private partnerships coupled with international collaborations and exchange programmes are changing the face of higher education in India. The higher education system in India has changed its unidirectional approach and is slowly transitioning into producing professionals with better quality education. Traditional programmes are adopting innovative measures to encourage enrolment and institutes are promoting research based practices. Efforts are being made to move from the theoretical base to a more ‘real-world’ and career-oriented approach. On the flip side, India’s education system continues to grapple with deficiencies such as a rigid system, lack of funding, inadequate infrastructure, demand supply gaps, urban-rural divide, and scarcity of skilled manpower. Education Funding and National Growth Favourable demographic and income trends in terms of salaries, savings, and expenditure are expected to act as catalysts in boosting higher education. During 2000-07, household sector savings and per capita income grew at a CAGR of by 13% and 9%, respectively, and the gross national disposable income grew by around 11%. Likewise, consumer spending patterns in pursuing education has also magnified in the last couple of years as people’s willingness to invest in education has increased to a large scale. Education is now perceived as a safe, long-term investment rather than a means to sustain oneself. The 300-million-strong middle class consumer base considers education as a part of their basic necessities for securing their children’s future. According to the Central Statistical Organisation (CSO) and the Ministry of Statistics and Programme Implementation, the total private final consumption expenditure (at current prices) in the domestic market grew at a CAGR of 9% during 1999-2000 to 2006-07. During the same time, the private final consumption expenditure (at current prices) on education grew at a CAGR of 13%. The share on educational activities as a part of the total private final consumption expenditure rose from 1. % in 1999-2000 to 2. 4% in 2006-07. At a macro level, the direct relation between education spending and economic growth reveals a healthy outlook for India’s education system but at a micro level it reveals disparities in levels of acquiring higher education between urban and rural areas. According to the Central Advisory Board of Education’ s (CABE) report on financing of higher and technical education released in 2005, population with higher education is directly proportionate to household economic status in rural as well as urban areas. In the bottom quintile (monthly per capita consumption expenditure quintile), only 1% of the population has higher education and the ratio steadily climbs to above 10% in the richest quintile. The disparity between rural and urban areas is highlighted when this ratio between the top and bottom quintiles increases by 7% in rural areas and 15% in urban areas. Furthermore, among every 1,000 persons, urban regions have around 11. 0% college graduates or above, whereas rural areas have only 1. 6%. Overview of Education Loan Industry Education loans are already considered to be a component of the priority sector advances and further growth of this portfolio is expected once Basel II norms are implemented from Mar 2009 for domestic banks. According to the Basel II framework, educational loans would no longer be treated as a part of consumer credit but shall be considered as a component of the regulatory retail portfolio with the risk weight lowered from the current 125% to 75%. Consequently the chances of banks cutting down on the interest rates of these loans seem to increase in the near future. Hurdles arising due to inability of providing collateral security soon might be a thing of the past if the proposed Higher Education Loan Guarantee Authority (HELGA) scheme for the under privileged students comes through. The scheme intends to facilitate the education loan process by providing collateral security by the Government of India (GOI). At the same time, since more than 70% of the higher education budget is met via state expenditure, this scheme is expected to increase the Centre’s role in higher education areas. As there is a established relationship between the education and economic and social progress of country and there is direct relationship in education funding and growth in education. Under the Instruction of the Govt Of India and Based on recommendations made by a Study Group, IBA had prepared a Model Educational Loan Scheme in the year 2001 which was advised to banks for implementation by Reserve Bank of India vide circular No. RPCD. PLNFS. BC. NO. 83/06. 12. 05/2000-01 dated April 28, 2001 along with certain modifications suggested by the Government of India. This Model Loan Scheme forms the basis of education loan product of all the banks and all the banks has implemented the scheme it toto. However a few Banks like SBI, Bank Of Baroda and a few other banks has gone far and have added some more facilities in their Loan Products. A few NBFC like HDFC Credila has also joined the Education Loan industry and growing aggressively in this market. These are NBFC who are only financing Education Loan and as they are not covered by the IBA guidelines they are free to expand the business as per their style. RESEARCH METHODOLOGY To meet the essentials of the project, the presents study was undertaken at Pune City. The methodology of the study mainly consists of target population, sampling design, tools and methods of data collection, analysis and interpretation of data and the aims and objectives of the study. RESEARCH STATEMENT To find out the preferred education loan provider in Pune city and reason thereof and make a comparative study of features and procedures of education loans of SBI and its main competitor in the city. RESEARCH OBJECTIVE The objectives of the research study are the following: The principal objective of the project / research is to find the preferred education loan provider and why the same has been preferred by students and their parents/guardian * To study the reasons of preferences. * To thoroughly analyses the attitude of the people involved in deciding the preferred education loan provider and their opinion about their preferred education loan provider. * To find out the main comp etitor of SBI in Pune. * Make a comparative study of product and features between SBI and its main competitor. RESEARCH DESIGN It is the blue print or the conceptual structure within which the research was conducted. At the outset, the project / research topic was chosen from the given list for the project and then the study is done on the project titled â€Å"A survey among students (both before and after) and parents about their preferred educational loan provider, and reasons thereof. A comparative study of features and procedures of education loans of SBI and its main competitor in the city Hence, the type of data that is required for the study and where to look for it is identified. Here data collection is the main and the foremost methodology of the study. The technique of data collection that will be used is decided then the data that is required for the purpose of the study is collected from both the primary and as well as the secondary sources. The sample size and sampling technique are then decided upon in order to carry out the survey in consultation with the mentor ( S G Kamble) at SBLC Pune . Then the time period or the duration of the study under taken is finalized. SAMPLE SIZE The sample size representing the number of respondents was 200. SAMPLING TECHNIQUE For the purpose of data collection, the researcher has to rely upon the deliberate or random sampling method data collection, which is very comprehensive for the study. TOOLS FOR DATA COLLECTION Data collection is the main and the foremost methodology of the study. Data has been collected for the purpose of the study from both primary and secondary sources. I. PRIMARY SOURCE: – The primary sources of data were the students and parents applied/availed educational loan. For the purpose of the collection of a primary data, a questionnaire was designed to assess the preferences of the respondent and factors behind them. II. SECONDARY DATA: – Information and data were also collected from the website of the target Banks. Apart from this disguised visit was also made to target Banks to understand the complete picture. The information so obtained from both the sources are thoroughly analyzed and then tabulated mathematically to arrive at the conclusion. TOOLS FOR DATA ANALYSIS The following tools of data collection have proven to be reliable for the collection of primary data. The primary tools that were used in the collection of data were observation and questionnaire schedule. Firstly, how many questions were to be asked are specified and it was decided that every respondent would be individually approached. The respondents were assured that the information given by them would be kept confidential and shall be used for academic purposes only. The researcher clarified all the doubts of the respondent and the researcher. After the completion of the survey, the findings were analyzed. Whatever data was collected, was thoroughly checked, verified and corrected. Wherever it was found necessary or essential, some modifications were done. Priority was given to the attainment of the research objectives. The completion of the responses of the total number of employees surveyed was made and presented in the form of tabulation which is generally based on the computation of various percentages for the responses given in order to reach at the conclusio SCOPE OF THE STUDY The present study has been focused towards studying the education loan products of various education loan provider. The present study was conducted in the Pune itself. The main motive of study was to find out the best education loan provider or say most preferred education loan provider on the basis of survey conducted among existing and proposed client of SBI and other Banks in education loan segment in Pune. Further a study was also made and a comparison has been mad among the SBI and its main competitors in Pune. Therefore, in every sense, the features and procedures of main competitors of SBI has been comprehensively covered under the present study and has been validated by the survey made among the respondent. LIMITATIONS OF THE STUDY There are certain limitations of this research which are as follows:- 1. The first and foremost limitation of the study is the paucity of time. The project was supposed to be completed within a scheduled time. The primary limitation of the study is that it was to be completed within the limited time available. As the researcher was involved in his day to day work it was very hard to personally collect all the data from the respondents as it is not possible to investigate and gather all the required information about each and every aspect of the product, features and procedures within a short span of time. . Another limitation of the study was the paucity of monetary resources and it was not possible to personally meet each and every respondent which is a costly and time consuming affair hence telephonic conversation was made with many existing clients of the SBI and students/parents. 3. Due to above said reason limited visit were also made to competitors office and information provid e on website of competitors has been relied upon. 4. In spite of all these difficulties and shortcomings, efforts were made to extract as much information as possible in order to make an analytical study of the assigned subject, maintaining thus whatever validity and reliability was possible to be maintained. Statistical Analysis of Survey Type of Course Type of Course| Percentage| Course Taken in India| 82| Course Taken Abroad| 18| 82% of the respondent has either applied or availed loan for the Study in India while 18% of the Respondent has applied or availed loan for study abroad. Quantum of Loan Applied Quantum Of Loan Applied| Percentage| Up to 4 Lakh| 54| Above 4 Lakh and upto 7. 5 Lakh| 22| Above 7. 5 Lakh| 24| 54% of the Respondent has either applied or availed loan upto 4 Lac while 22% of the respondent has applied for a loan between 4 to 7. 5 Lac and 24% of the respondent applied for a loan above 7. 5 Lacs. Availability of Tie up Availability of Tie up| Percentage| Tie Up Available| 24| Tie Up Not Available| 76| 24 % of the respondent has replied that their college has a tie up with any education loan provider Impact of Tie Up Impact of Tie Up| Percentage| Decisive Impact| 72| Non Decisive | 28| In the cases where tie up is available in 72% cases respondent feels that tie up makes a decisive factor while choosing the education loan provider. Preferred First Education Loan Provider Bank| Percentage| SBI| 34| HDFC Credila| 15| BOI| 7| BOB| 6| PNB| 9| BOM| 6| Others| 23| As per survey it has been found that 34% of respondent has chosen SBI as their first choice to take a education loan. Surprisingly HDFC Credila has emerged as the second choice of respondents to take a education loan. Preferred Education Loan Provider as per Top 5 Choice Bank| Percentage| SBI| 80| HDFC Credila| 34| BOI| 30| BOB| 25| PNB| 20| From Survey it has observed that SBI is still the undisputed leader in Education Loan Market as 80% of the respondent has voted SBI as one of their top 5 choice to take a education loan. Other banks are no where near to SBI in customer’s choice. Primary Reason of Preference Primary Reason of Preference| Percentage| Tie up with college| 15%| Existing relationship with Bank| 14%| Less requirement of Documents and formalities| 17%| Interest rate| 6%| Staff Support| 10%| Clarity of policies and terms and condition| 8%| Time taken while processing of application| 17%| others| 15%| Above chart represents the factors which a Respondent looks after as their first ad foremost reason of choosing a education loan provider. There is not a single dominating factor. However Time taken for processing, existing relationship and Tie up with the college are the significant factors. Top 5 Reasons of Preferences Top 5 Reasons of Preferences| PERCENTAGE| Existing relationship with Bank| 60%| Time taken while processing of application| 55%| Less requirement of Documents and formalities| 50%| Staff Support| 40%| Tie up with college| 35%| Clarity of policies and terms and condition| 35%| Interest rate| 30%| From Survey it is evident that Existing relationship with the Bank creates a great recall value in customer’s mind while looking for a education loan as 60% of the respondent has chosen the existing relationship as one of the top 5 factors which effects their decision of choosing the Education loan provider. Time Taken while processing of application and less requirements of documents and formalities are also other two major factors Findings of the Survey On the Basis of study of Questionnaires and interactions with the Respondents following facts have been observed: 1. SBI is undisputed market leader in Education loan Market and Most Preferred Banker among respondent. 2. Respondent has preferred SBI over other Education Loan provider due to Various reason which includes Existing relationship, Transparency, Trust etc. 3. It has been communicated to the Researcher by the Respondent who has either taken loan from SBI or approached SBI for loan that their experience with SBI could have been improved. . It has also been observed that Respondent who has got the admission in the college where tie up is available; it has made a decisive factor while taking the decision of the preferred education loan provider. 5. Respondent gave higher weightage to their Existing relationship with the Bank, Tie up with the college, Time Taken for processing the loan, Less documentation and formalities, staff support etc instead of Interest rate, coverage of course, processing fees and other factors. . Presence of Private Banks in education loan is negligible Only HDFC Credila which is a NBFC ad only deals in Education loan has shown a aggressive presence in Pune region. 7. The main reasons of Respondent preferring HDFC Credila are availability of preapproved loan and Tie Up with the college with door step services. 8. During this Survey HDFC Credila, Bank of India, Bank of Baroda and Punjab National Bank has emerged as the main competitor of SBI in Pune Region. A comparative study of features and procedures of education loans of SBI and its competitors As During the Survey HDFC Credila, Bank of India, Bank of Baroda and Punjab National Bank has emerged as the main competitor of SBI in Pune Region, a comparative study of features and procedures of education loans of SBI and these competitors has been A Comparative study is not possible unless there are some qualitative and quantitatative factors are shortlisted on the basis of which a comparative study could be made. Hence we have shortlisted following factors on the basis of which comparison has been made and comparative rating has been provided. 1. Eligible Courses: 2. Student Eligibility 3. Eligibility Expenses 4. Tenure of Loan 5. Paper Documents required 6. Maximum loan 7. Margin 8. Security 9. Guarantor required 10. Interest 11. Mototarium 12. Processing Fees 13. Prepayment penalty 14. Others | | | HDFC Credila| | Eligibility| * Borrower must be an Indian citizen * Co-borrower must be an Indian citizen * Borrower must be 18 years of age or older * Co-borrower must have a bank account in any bank in India with check writing facilities * Confirmed admission in the colleges before disbursement * Borrower and Co-borrower to meet Credila’s underwriting criteria | Co-borrower Requirement| The loan will be co-signed by a co-borrower in India * A co-borrower is mandatory for all the student loans * The co-borrower can be parent, brother, sister, guardian, or any other relative * Co-borrowerà ¢â‚¬â„¢s role would be, necessarily, like the primary debtor | What Costs Are Covered? | * All of the tuition fees as determined by the college/University * Up to 75% of other expenses including living expenses, books, etc. as determined by the college/University * Up to INR 50,000 for travel to abroad from India, if applicable | | | | Loan Amount| | Minimum Loan Amount * Indian Rupees 1,00,000Lifetime Maximum Loan Amount * Indian Rupees 20,00,000 | Rate Of Interest| * Rate of interest will be floating rate of interest linked to Credila’s Benchmark Lending Rate (CBLR) * The floating interest rate will calculated monthly based on the prevailing CBLR at the beginning of the month * The interest will be calculated using Simple Interest Rate * Floating rate of interest to be Credila’s CBLR + 1. 00% per annum | Loan Disbursement| The loan amount will be disbursed in Indian Rupees * Credila’s servicer will disburse the tuition fee directly to the educational institute * The tuition fee will be disbursed in installment as per the requirement of the specific educational institute * The loan amount related to other expenses will be disbursed in installments spread over the duration of the study | Loan Re-payment Terms| * Loan Interest Re-payment 1. Loan interest re-payment will start immediately after disbursement of the first installment of the loan * Loan Principal Amount Re-payments must commence 2. After 6 months of completion of studies by the borrower or 3. 3 month after borrower getting an employment or starting a business or 4. 3 month after borrower discontinuing the educational program, whichever is earlier. * The principal and interest is repayable in 90 monthly installments * Monthly repayment amount will be deducted from the bank account of the borrower/co-borrower using Electronic Clearing System (ECS) * Post Dated Checks (PDC) to be collected as security cheques from the borrower/co-borrowers | Collateral| The following types of collateral are accepted 9. Non-Agricultural Land 10. House 11. Apartment/Flat 12. A life insurance policy for the student, assigned in favor of Credila, for the value of at least the amount of loan approved * | Process:| | 1. Student: To complete Credila’s online Education Loan Application Form 2. Credila: To follow-up with the student parents to answer questions 3. Credila: Representative visits your house collects signed applicatio n form with the supporting documents 4. Student: To provide a completed Education Loan Application form with all the required supporting documents 5. Note: Students can apply to Credila for Education Loan even before confirmed admission or Form I-20 or before Visa 6. Credila: Credit team to review underwrite the Education Loan application 7. Credila: To approve the education loan or ask for any additional information required 8. Student: To complete the education loan disbursment formalities by signing the education loan agreement 9. Credila: The education loan amount is deposited in the required bank account electronically | Documents:| | | 1. Fully Completed and Signed Application Form| * | 2. Two Passport Size Photos – Applicant and Co-Applicant| * One set to be pasted on the Application Form and second set to be affixed (stapled) to the Application Form | 3. Photo ID – Applicant and Co-Applicant (Any one of the following)| * PAN Card * Passport * Driving License * Voters ID * Employee ID * Photo ID issue d by the Central Govt. or State Govt. * Bankers Verification/ Bank Passbook with photograph of account holder attested by bank | 4. Residence Proof – Applicant and Co-Applicant (Any one of the following)| * Passport With Address * Bank Statement With Address * Driver’s License with Address * Utility Bill (Not older than 3 months) * Telephone Bill (Not older than 3 months) * Ration card * Latest LIC Premium Receipt (Not older than 3 months) * Leave and License Agreement supported with an address proof / utility bill in the name of the landlord * Voter’s ID card | 5. Academic Documents of Student| * Marksheet/Certificate of 12th Exam * Marksheet/Certificate of Subsequent Years of Education e. g. BE, BCom, BSc, etc. * Marksheet of Any Entrance Exam Taken e. g. CAT, CET, etc. (If applicable) * GRE/GMAT/TOFEL/LETS, etc Marksheets For US Applicant * Scholarship Documents (if applicable) | 6. Proof Of Admission (If available)| * Printed Admission Letter From the Institute on its Letterhead With Institute’s Address * I-20 Form for the USA Applicant | 7. Last 8 Months Bank Statements of Co-Applicant (If more than one bank account, provide copies of all) Make sure to include the bank statements of the Bank Account where Salary or Business/ Professional receipts are credited every month. |   | 8. Income Proof of Co-Applicant | * In case of Salaried Employee (All the following) * Latest 3 Salary Slips or Salary Certificate on Employer’s Letterhead * Last 2 year’s Form 16 from Employer or Last 2 Year’s Income Tax Returns * Any Other Income Proof That is Not Reflected in the Above Documents * In case of Self Employed or Professional (All the following) * Last 2 Year’s Income Tax Returns * Last 2 Year’s Certified Financial Statements or Provisional Financial Statements Duly Certified by CA * Proof Of Office (any one of the following, Lease Deed, Utility Bill, Title Deed, etc. * Any Other Income Proof That is Not Reflected in the Above Documents |   | | | | 9. If, Collateral – Life Insurance Policy (All the Following)| * Copy of the Life Insurance Policy * Copy of the Most Current Insurance Premium Receipt | 10. If, Collateral – Immovable Property (Flat, House, Non-Agriculture Land) (All the Relevant Documents from the Following L ist)| * Property Title Deed * 7 / 12 extracts in case of land * Registered Sale Agreement Along With Society Share Certificate * Original Registration receipt for the above agreement * Allotment Letter By Municipal Corporation / Authorized Govt. Authority Like MHADA, CIDCO, etc. * Commencement Certificate from Municipal Corporation/Council * Previous Chain of Sale Deed establishing title * Any other document as prescribed by our empanelled lawyers or chartered engineers from time to time | 11. All the copies of the above provided documents should be self-attested|   | | | How to cite Research Proposal. Overview of Education Industry, Essays

Market Research Essay Example

Market Research Essay Dove Dual Users Cassette 1 Side A. M: If you would like to say something like that. R: No. M: Let start with introduction, tell me about yourself? R: My name Deepali. I am a housewife and I have one daughter. M: So you stay close by†¦ where you stay? R: Yes, Santacruz. M: And what about you? R: Hi. I am Disha, I am in nuclear family and I am a housewife. M: What is your husband doing? R: He is working in bank, HDFC bank. M: Okay. R: Hi, myself Ruby Wansang, I leave with my children. M: Okay. R: My name is Deepti, I am living in a joint family and I am a housewife. M: Do you children’s? R: Yes. I have two kids. One is small and other one go to school, she is in first standard. M: Okay. R: My name is Geeta and I am from joint family and I have two kids. M: Do they go to school? R: Yes. One is in fifth and one is in fourth standard. M: Okay. R: Hi, I am Tina, stay with join family, I have one son. M: What are your hobbies? R: Listening music, shopping, watching TV. M: Okay. R: Myself Monika, I have two kids, and I stay in a joint family. M: How old are your kids? R: One is 10 year old and one is 8 year old. M: Okay. R: Myself Aarti, I am living with joint family and I have two kids. We will write a custom essay sample on Market Research specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Market Research specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Market Research specifically for you FOR ONLY $16.38 $13.9/page Hire Writer One is going to play school and other one is in third standard. M: Okay. Let’s now begin with the discussion; did you all know personal care products? R: Yes. M: After listening, â€Å"to care of yourself†, what comes in your mind first? R: Cream. R: Sunscreen. R: Perfume. R: Moisturizer. R: Shampoo. R: Soap. M: Okay. Other then that? R: Face wash. M: After listening to word â€Å"Personal†, what all words come into mind? R: Skin care. R: Hair care. M: Okay. So you said moisturizer, skin care, sunscreen and what else? R: Face wash. M: What else? R: Shampoo. R: Conditioner. R: Soap. R: Scrub. M: Scrub and what else? R: Face pack. M: What are the brand names you people say, to take of yourself? R: Lakme. R: LOreal, Garnier, Avon, Revlon. R: Ponds. R: Revlon. R: Dove. M: Ponds, Avon, Dove? R: Revlon. M: Other then that? R: Sunsilk. M: What all products do you know? R: Pantene. R: Pears. M: Is there any brand related to face wash? R: Johnson Johnson. R: LOreal. R: Ponds. R: Lakme with strawberry one. M: Other then that, someone said about soaps, what are the brands in soaps? R: Dove. R: Cinthol. R: Pears. R: Lux, Nivea. R: Dettol, Savlon. M: And you said about the conditioners also, what are they? R: Garnier, Avlon. R: Sunsilk. R: Pantene. R: Dove. R: Revlon. M: What are the types of brands in shampoo? R: Dove. R: Sunsilk. R: Pantene. R: Garnier. M: Okay. I have four buckets, okay, this one which I am using now at present and this one now which I am going to use, though it is not my brand, that mean if I am not getting my brand then I can use this one, okay and this one I will not use this brand and this one is the brand which I like the most. Means I am using this one or not it doesn’t relate to anything but I thought this brand is good one, okay this four, I got four buckets, now just tell me fast, brands which you have told me will go in to which buckets. Okay, you said Johnson Johnson this will go in which buckets. Is that you are using currently? R: Yes. I am using it. M: So you are using it, which product you are using? R: Face wash. M: Is there anybody who are using this? R: No. The children are using this products; they prefer they will use that. M: Okay. But now I am talking only about you? Okay, so you are saying that you are using the face wash and for all others where it will go? R: Good brands. R: We use it or not, but it is a good brand. M: Okay, and what about Lakme where it will go? R: Good product. R: We are using Lakme, but rarely. M: Which I admire the most that type of brands you have to tell or this is the best brand or it can be substitute, if my brand is not available, I can use other one. R: Substitute. M: Okay. Nivea are using it, can do, or not? R: No, but might be. R: No. M: Okay. Why you are saying that, you will not use Nivea? R: See the cream is becoming very oily. R: We get pimples in our face. M: Okay and what about others? R: Same thing. M: Lotus where it will go? R: Good brand. R: I use this brand sunscreen. R: I am using face wash. R: I am using scrub. M: Okay, for you the Lotus will come in this bucket and for others where it will go? R: We are using face wash, but there is no good new brand. M: Rest of you? R: Substitute. M: Okay, what is there in Lotus that you can use this? R: It’s modern. R: When I heard review from many of them, so it’s genuinely good. R: Facial kit is good. M: Okay and what else? R: All the varieties. M: Okay and tell me one or two products name? R: Face wash, creams. R: Sunscreen is very popular. M: Why Sunscreen is so popular? R: Because they have SPF-30. R: SPF-150. M: Have you ever used it? R: Yes. M: Okay, and what about the Pantene where it will go? R: We can use it as a substitute. It’s good. R: Good. M: What is the quality in Pantene, that you say it is good brand? R: It’s good. R: Give good result. M: Good means? R: Temporary look is good, don’t know about future. R: The day we wash it looks very good and it’s give also good result, shining, smooth. R: It’s strong for long term use. M: Okay and what about others why you can’t use Pantene? R: Because we didn’t use it. M: Okay. But did you hear anything about that? R: Yes, we heard about it, but we didn’t use it. R: Pantene is for hair-care, but not for skin-care M: Yes, I am talking about Pantene shampoo, you said that you can use it, you can think about it? R: But the end result is good. M: Okay. What do you want to say? R: In this we can get the varieties, transparent bottle I have seen that, I will compare it with international brand. R: It’s an international brand, not an Indian brand. M: Rest of you agree with this, that Pantene is international brand? R: Yes, international brand. R: Good. M: Okay, and what about Camay where it will go, are you currently using it? R: No, we didn’t use it yet. R: And in future also we didn’t use it? R: I will never use the Indian one. M: Which one? R: Camay soaps. M: Why you are saying that, you will never use Camay? R: Because the smell is very strong. R: When we have so much of other product, good varieties, why to buy this one. R: I think so, compared to that its better we can use the Park Avenue that’s much better, it’s Indian but good. M: So, why you are saying that we will never use it? R: Quality is not good. In India the quality that they made is totally fake, you can see the difference compare to other brand? M: What type of difference you think? R: The fragrance, the effects, you don’t feel fresh. R: Dry. R: It’s not after effect. R: If you take other one, at least it remains for 20-25 minutes, but in Indian one, you had bathe or no it’s the same. R: You don’t feel fresh. M: Okay and what will be the effect to the skin? R: Its becomes normal, neither become dry, nor good. So, I don’t like the quality. You like the soap which keeps you fresh for longer time. M: So, what is there in soap, that you say its good, it gives freshness? R: See, actually after having a bath, you feel fresh and ready for you work kind of feeling. R: Fragrance. R: Moisturizer. R: Shiny skin. R: Because we don’t have that much time in daily routine life, after bath, use moisturizer and that. R: It nourishes. R: It removes dirt from your skin, it should keep your skin very clean, that should be there in soap. R: I am using Dove, Camay is anyhow not available. R: Camay is just like soap. M: Okay and what about this brand Head Shoulders? R: It’s good. R: Brand is good. M: What so good about it? R: It is good for dandruff we can use this, it’s very good for that and it gives good results also. So we can use as a substitute also. M: Okay. What about the Pears? R: Winter. M: Only for winter? R: Yes, it’s a good brand. M: What do you mean by that? R: It’s good. We can use this in winter? M: And what about you? R: Same. M: So do you use that? R: Yes, in winter. M: Okay, so from these four where it will come? R: Substitute. R: It’s good. R: Good. M: What is the definition of good from your point of view? R: It’s good but we are not using it. R: There is no problem in using it. R: If our brand is not available, then we can use it as substitute. M: No, suppose if you want to use it then? R: Yes, then it will go to substitute. M: Okay. R: I will put this into substitute. M: Okay, I just want to ask you whether you will recommend this to others? R: No. We have not yet used, so how can we say. M: Okay, but the people who try it and use it then? R: I like the advertisement of the Pears. M: Okay. I know about you, but the people who didn’t decide yet whether they will use it or not, I just want to ask them only? R: See it’s a good brand, but sometime we have to buy it, we will buy it. M: Whether you will use it or not? R: I will use it. R: I will not. R: I will take it in stock, because it available very rarely. M: Okay. R: If there is any offer with this product then we will use it. M: Okay, but in your mind it’s a very high quality and good brand? R: Yes. R: Its is good. R: The cost of this is 35 Rupees. M: Okay. R: The cost is only 35 Rupees. R: In short it’s not bad. R: It’s a good brand. M: Okay, is that your special brand? R: If it’s a special then we will use it. R: There is one more in blue color, menthol one. M: Okay, could you think good about this brand? R: People will think about it, because Pears is not a dull brand. That we can’t even think. M: Okay. Now let’s say you want to use this brand or no, so it will be of my type or no? R: Yes. M: Currently I am wearing gold jewellery, but I can also wear diamond jewellery and currently I want to purchase a diamond ring, so do you think that kind of impression is there in this? R: Diamond is something different, we are using dove, but above of that if there is any other brand, we can think of it. M: So you mean its gold? R: Yes. M: Okay, Dabur Vatika? R: Never. R: No. M: What about others? R: Yes, never. M: What is the impression of this brand? R: No. R: Bad impression. M: Why? R: The oil is not good. R: I don’t like the smell. The smell is very strong. M: What is Dabur Vatika. R: Soap. R: Shampoo is also there. R: I am talking about both. R: I have only heard about Dabur Shampoo, Vatika shampoo, its about green color bottle, I have not yet seen a soap. R: Oil and shampoo. R: Image is mostly of oil. M: Okay. R: See the image of the Dabur, it is only for oil, not the shampoo. M: Okay, so where it will go? R: No use. M: Okay, what about Lux? R: No use. M: What is the reason that you will not use the Dabur Vatika? R: The impression of course. M: Why you don’t want to go? R: The oil is good it non-sticky, but other products are not so good. M: Okay. R: See we can go for oil because it’s not so sticky. M: But you told me that you will not use the Dabur Vatika? R: Yes, but not much, it will not our first preference. R: Other products are there, it is not just the only brand. R: There are many substitute of this, like Hair Care, Parachute advance is there. R: Parachute advance. R: Dabur shampoo, we will say no to it? M: Okay. Did you have any experience towards this brand? R: No. M: What is the quality that you say I will only use the oil? R: Because the oil is good and it’s not sticky. M: And what about the shampoo? R: No we not use the shampoo of that brand. M: Okay and what else? R: There are no varieties. R: It’s a very typical Indian look. M: Okay. R: The old people will trust Dabur, because it’s hearbal and old product. M: But what about you? R: We will go to modern brand. M: Okay, and what about Lux? R: No there is nothing in Lux, the skin will become much dry. R: Non-innovative. M: Okay, so where it will go, in which bucket? R: Third bucket. It’s not innovative. M: Okay, where it will go? R: No use. M: Okay, you said it gives brightness, so what about others? R: Yes. The same thing and it melt soon. R: In past we have used it a lot, but not now. M: Okay. R: Actually before two or three years we are using the Lux, and I think in soap the Lux is the first brand which change the shape. M: Okay. R: And on that time people are crazy about it, because of the beauty soap. M: So what happened that the craze comes down? R: The variety. Because what we want in that brand we didn’t get that, so that’s why. R: We were using it long back like 25 years, that time we were searching for something new. M: You mean soap doesn’t give you a good effect. R: Yes. R: Dryness. R: There are no varieties. M: Okay and what about Dettol? R: Its like hospital. R: When we fell sick we will use it. R: We will keep it, but we will not use it. R: Hand-wash and liquid we will use it regularly. M: Okay, so you will keep it at home? R: Yes, and we will use it for hand wash. M: Okay, so can I put it in current bucket? R: Yes. M: Okay, and what about Avon? R: Good brand. R: We are not using it, but it’s a good brand. M: Where it will go? R: Under good, we didn’t use it but it’s good. M: Why it’s good? Did you try it? R: No, but when we see if any products we can say that it’s good or not. R: I use it, the lipstick is good. R: There is a variety in products. R: Quality is there. M: Okay, when you use it why did you feel it’s good quality? R: It’s an international brand. And it’s fairly price. R: And even it’s not a common product, you have to buy it from outlet. M: Okay. So they have outlets of Avon? R: Yes. You can’t purchase it from mall, it like a Amway product. R: You can purchase it from mall or medical shop, for this brand you have to go to the special outlets. R: Same of Oriflame. M: Okay, so you like this products, why it is good? R: Yes, but long back. R: Oriflame deo is good. R: Face wash is good. M: You like that product and what about Sunsilk? R: We are tired of using that brand, and now we are not using it. R: We use so many sachets of Sunsilk during college time. M: Okay, in which bucket it will go? R: Cross one. M: Why? R: Because they give new ads, they give new products, but we use the same thing. M: Why are you tired of using the Sunsilk shampoo? R: For so many years I am using this, if you we buy the yellow one the same smell will be there and the same look and the same results. Now they launched a new product called Sunsilk expert. M: So where it will go? R: In current use. M: What about Garnier? R: Substitute. M: Why it is substitute? R: It’s a good brand. R: Good result. M: What do you mean by that? R: It gives good result. We didn’t hear any complaints from the people who were using it. R: Garnier cream is very good. M: How would you come to know that the Garnier cream is good? R: Because I use the Garnier cream. M: Okay, so you use it. R: Yes, the hair color of Garnier is also good. I use the red color. M: Okay and what about you? R: Yes, I also use the hair color. M: Okay, for you the cream and lotion you are using currently, but why the other people are saying that it’s a substitute type of brand? R: I don’t know. M: Okay, you don’t agree with that, why and where it will go? R: I will not use it. M: Why? R: See I have never heard from anybody about this product, I am using the Dove product but I didn’t hear from any friends or relatives that it’s a good brand. M: Okay. Did you hear any negative thing about it? R: No. M: Okay so you didn’t hear any negative nor good about this brand? R: Yes. M: And what about Amway? R: It’s good. R: Oriflame, is good. M: Why you are saying like that? R: They all are outlet products. M: So outlet product means? R: International brand it has good effect. R: We heard about it M: Did you ever use it? R: No. R: No, I didn’t. M: How is your experience? R: Good. R: See Amway is very costly and its have so many products like past, shampoos, etcetera. R: First it came in bottle, but now they are†¦. R: It’s very expensive. M: Okay and what about the Ponds? R: Good brands. R: Good. M: Good mean where it will go? R: If we want to buy an talcum, so we will think of Ponds. M: Ponds you will think for talcum, for rest of the things? R: No. M: Okay and then where it will go? Did all of you use the Ponds talc? R: Yes, we did. R: Yes, we are. R: Yes, we do. For children also we are using the pounds talc, it not like we have not taken it. M: Yes, but you are not using it currently? R: No. R: Yes. M: So where it will go? R: Substitute. R: Substitute. M: Which brand do you use in talc? R: Lavender. R: Now their packaging is also been changed. M: What about LOreal? R: Good brand. R: Good brand. M: Where it will go, among this four bucket? R: With Amway. R: Its good we can use it. M: Are you using it currently? R: I am using it. R: Hair color. R: Lipsticks. M: And what is the thing in LOreal that you say this is a good brand? R: The name itself shows how good it is. M: How would you come to know? R: International. R: The image, it’s an international brand, if somebody ask which brand do you use then we say LOreal and they think that our status is very high. M: Okay, so you didn’t get all these from any other brands? R: No, only from LOreal and also from Avon and Revlon, but it attracts more. M: Okay, now we are going to discuss about other brands also. Okay, first of all I want to know about the Dove brand. So as you said you are all using Dove, when you hear about the Dove then what is the first thing that comes to your mind? R: Pure skin, moisturizer. R: More softness. R: First the white image, the shape of Dove. R: There is moisturizer in soap. R: We remember the advertisement while we are using this. M: Okay, so you remember the advertisement and what else? R: It melts but then also we are using it. R: Yes. M: Why? R: It melts a lot. R: Because we get the moisturizer in it and the skin become smooth and soft. R: It continuously melt, but moisturizer is very good. M: Okay, but then to you are using it? R: Yes. R: Result is good. M: And what else? R: Moisturizer. R: The picture of the pigeon. M: Where do you see that picture? R: On the soap box. R: On soap. M: Okay, what is that mean? R: Like how the white pigeon is very soft, so like that we also feel very soft when we are using that soap, purity. M: And what else? R: Symbolizes purity. R: Natural. R: Very cute and non-aggressive. M: Okay. R: The behavior is very quite. M: So how do you know about the happiness? R: It’s mild and smooth and no side effects. It take care of the skin. M: Okay so you mean it will not attack you skin. Where do you get to know about the Dove? R: By seeing the ads. Now they are showing more ads. R: Advertisement. M: Do you remember what they show in the advertisement? R: Yes, there is a lady of 30 years of age and her skin becomes dull and rough and after applying the Dove the skin become smooth. R: Mostly after 25 years we start searching for all this product and we just think about Dove. M: Okay so you already heard about it so that’s why you are buying the Dove? R: We have used it. R: Yes, we heard about it. First we see the ad and then we use it. M: Okay, so you have the experience of using the Dove so that’s why you come to know, but what about your friends maybe they are not using it, so what will be the impression on their mind of Dove? R: Mild. R: More mild. R: They think it’s mild. R: It has moisturizer. R: The only disadvantage is it melt soon. M: Okay. Somebody says there is soap of Dove and there is cream also? R: Yes, there is soap. R: Cream, shampoo is there. R: Hair cream is there. M: Okay. R: And the face wash product is also there. R: Dove has face wash, though it is not available here, but it has in international market. M: Okay and what else is there in Indian market? R: Shampoo conditioner is there, shampoo. R: Shampoos, soap and conditioner just are there in Mumbai. M: Okay. The Dove brand is competitive with which brands? R: With soap there is no competition with other brands. M: Why are you saying that? R: Because, what affect the Dove is giving there is no other brand is giving that affect. R: Johnson Johnson goes. M: Okay. R: But Johnson Johnson goes with it. M: Okay. R: Most of the people think that which soaps melt fast is not a good soap, but the fact is in which the chemical is more that soap will not melt fast, but in this soap there is no chemical, it’s pure, so it melt fast. M: Okay. R: But I think Dove goes with Johnson Johnson by comparison. M: Okay. R: Yes, actually it is for children, because if you match the quality and purity then you will find this also in Johnson Johnson. R: Yes, Wipro is also there. M: But in market which other brand is competitive to Dove, which is the closest competitor? R: I think the Dove has no competition with soap but it can compete with other brands for hair color and other creams, so it lost in their ways. R: It can be with Pears, but Pears is so outdated, that it is lost in the race. So there is no competition in soap. M: Okay, I am not asking about soap I am asking about the quality wise? R: The quality wise it will be Sunsilk, LOreal. R: Sunsilk, Pantene. R: LOreal R: I think I will go with Pantene, because of there is one Lively hair for hair therapy, for hair damage that goes with†¦ I am confused with Garnier and Pantene, because Garnier is also taking care of hair breakage, and you can see in advertise also so by seeing that ad there is so much of similarities in Pantene. M: Okay, but that’s only for hair experts, but†¦. R: In Sunsilk also the hair damage therapies is also there in seven experts. So we can say that it’s a tough competition. R: I feel with LOreal. M: Why so? R: Because the damage hair, Serum and the hair fall is of LOreal, but these all are same like Dove. M: Okay. So we’ll take another brand†¦ I am asking about the Dove, what are the main strong points in that? R: It’s mild. R: No side effects. R: Moisturizer. R: More of natural. R: No artificial colors. R: It suits to all skin. M: You said about the moisturizer, where it came from? How would you come to know? R: It written. R: It’s written on the shampoo bottle and also on the packet of the soap. R: Soap, shampoo and other product. R: Its written in ingredients. M: Which ingredients? R: Dove, shampoo. R: Shampoo, soap both. R: I am using dry therapy its written, one-fourth milk conditioner. M: Okay, and what are the qualities of Dove? R: Price range is okay. R: Not harsh. R: Second there is not much of chemical, so that’s why I called it natural, because there no chemicals, no colors. M: So do you all agree that the Dove is natural? R: Yes. R: No. R: It doesn’t affect skin, so we think it’s natural. M: Okay and what about others? R: Same feeling. M: Okay. Is there anything that you don’t like in Dove? R: It melts fast. R: I think so they will say it, if you want pure, then it will melt. M: And anything else apart from melting? R: I think I didn’t hear any complaints from other people. R: Not yet heard anything. M: Okay and what you think about it? R: Same. M: What will happen if it melts? R: Children’s don’t like. R: The soap with finished fast and it’s very costly. R: And it’s very difficult to catch once it gets wet. R: It gets stuck with soap case. M: Okay. Is there any negative thing? R: There is only one color. R: I think there should be Dove body-wash also. M: Okay, suppose if I got a magic stick and I just turn the Dove into a person, so tell me which type of person it will be? R: It will be lady. R: Fairy type. R: I mean a woman. M: So what would be the qualities of these women, what is her age and what type of cloths she will be wearing? R: Soft cloths. R: She looks soft. R: Cute, delicate. R: Princess, fairy. M: Okay and what else, which type of cloths, she is wearing? R: White gown. R: Down pattern. R: Simple and sober. M: What will be her age? R: 25 years of age. R: 18-20. R: 20-21. M: Okay, is she married? R: Unmarried. M: Okay, she will be very rich or so, so†¦ R: Rich, sophisticated. M: And what type of relationship she will have with others? And how she will maintain her relationship? R: Soft again. R: Very warm and friendly. R: Helpful. R: Polite. M: Okay. What kind of personality she might be having? R: Very attractive. M: Attractive to look at. Okay, what else, Will she be very educated or is it so? R: No, she may be educated but at the same time she is not proudy. M: Okay. Sounds interesting, suppose, she comes to stay here as your neighbor, how is your interaction going to be with her? Do you think that she will nicely mingle with you or will she be a introvert, happy to be herself? R: No, she will be nice to all. M: Okay, if I associate this brand with any TV serial†¦ R: T. V serial? M: Yes, any serial that you see regularly. R: I do not watch or follow any TV serial. M: Can’t you match it with any TV serial? R: I do not think so, till now nothing of that sort. But yes, you can ask to relate this brand to any actress, then we will say may be Katrina, Sushmita†¦ R: I will relate her to Diya Mirza because she has got a bubbly face, you know, very smiley and all. Katrina is a little formal. R: yes, I agree, because she is now 35 or 36 years of age but her skin still glowing, young, shiny and soft. M: You said something about Katrina, what is it? R: She looks imported and soft. She also got a clear skin. M: Okay and if Dove turns to be an animal, which animal would it be? R: Rabbit M: Why? What are the qualities of a rabbit? R: It is white and soft. R: Any one would like to touch it. R: It is delicate and it never looks dirty. M: Okay, fine. Now let us assume that all of you are sleeping, you are in deep sleep and in that, imagine that you are going to a different world all together and it is the world of Dove. What do you think, how is it going to look? Who all will be there, how is going to be the surrounding? R: there will be birds, flowers, something like Kashmir. R: There will be ice and snow every where. M: But why ice? R: Because everything and everywhere here is, white. M: Okay. R: There will be white house as well. M: How the people are going to be there? R: All will be cool and peaceful. M: What will be the age group? R: All age group, starting from children to elders. M: What kind of clothes they might be wearing? R: White, light pink or blue. R: The dream world is always white every where. Even the birds will also be white in color. M: Do they belong to rich class or middle class or lower middle class? R: All will be rich only. R: Rich. M: Okay, thank you. Now whatever question and answers, we did just now, we will do the same for the Garnier as well. Tell me, when you think of Garnier, what comes to you mind or what type of thoughts come to you? R: Lemon R: I am not aware of that product. M: Okay, those who know about it, what do you think of it? R: Nothing as such R: Lemon R: There are so many new products coming in to the market everyday. What to think and what not to? M: Is there any thing else you know about Garnier? R: Its shampoo and conditioners are good. Garnier light is also good. Here are so many variations in Garnier. M: What is your general opinion about Garnier? R: It is a good company and a part of L’Oreal. I can not say it is a bad company. Now the company has come up wit a new product, that is shampoo with oil, all have seen that ad. M: So, what all these convey to you about the brand? R: See it is a popular brand. I can not say that it is not popular. people are quite satisfied with it. It has conditioners, F3, it has all the ranges. M: Any one you, ever used any of its product? R: Yes, I have used hair cream. R: Yes. M: So, how is your experience with it? R: Very good. Even with the face cream also, the dark circles have reduced and the dark spots on the face as well. M: What is this Garnier oil plus shampoo? R: I have seen the advertisement. M: Anybody used it as of now? R: No M: What do you think of the Advertise? R: The concept is good but we do not know the end result. We are not sure whether it will work or not. R: May be oil will be left on hair. Then what is the use? M: What make you think so? R: You tell me, why we use shampoo? First of all, to remove oil. So if it is oil plus shampoo, then oil will not be removed and the hair will remain sticky. So it would not be useful. R: The product is good but will it able to deliver what sis is supposed to, is a question like the shinny effect on hair and softness. M: Okay, will you please tell me the name of Garnier products with which you are familiar? R: Garnier Fructis shampoo. R: Conditioners, Garnier cream or Garnier light. R: Garnier wrinkle lift, age lift. M: Are Garnier wrinkling lift and age lifts are two separate products? R: Yes, may be. I am not sure. M: Okay, what else? R: Garnier living is also another product. M: What is that? R: I am not very sure about it. R: Garnier hair cream is also there. R: Hair color too, you have to just apply and leave it for 15 minutes M: Okay, anything else that you know of and forget to mention? R: I do not think so. M: Okay, fine then. The way I have asked you all for the Dove, which one do you think is comfortable for Garnier? R: It has only conditioners and creams but not soaps. M: So with which brand do you think, it can compete with? R: I think, it will have competition with shampoos and L’Oreal. M: Okay. What else? With whom it could have possible competition with? R: it will have competition with L’Oreal even in hair colors also. M: Okay, what else? R: May be in the areas of fairness creams. R: It may have competition with Fair And Lovely. M: So, which is the largest competitor? R: I think, more than Fair and Lovely, it is L’Oreal who gives a great challenge to Garnier. R: It has Color Soft and Streax as well. M: What are the color soft brands? R: One is Godrej M: What are the main qualities of Garnier? What are the positive points about it which you like the most? R: I like its lines in the ad- â€Å"Apna khayal Rakhna† just like the words â€Å"soft, soft† in dove. M: Right, tell me something about Garnier, what ever you know. I know that you might not have used all the products of Garnier but what ever you have used, tell us something about the brand, the information you know. R: It is a good brand. Again it is a L’Oreal brand. It associates with L’Oreal but it is brought to a Indian market, so it is a good brand with a affordable price, within reach brand. I would term it as popular brand. R: I have heard a lot about the conditioners which are really very good. R: It is a good package. M: Okay, anything else? R: Wide range, good quality. R: I have used Garnier light and I liked it very much. M: What is good about it that you liked? R: It is a fairness cream but works as a moisturizer as well. M: What words will you use to describe Garnier? R: I would say reasonable, I can not say expensive. M: Do all of you agree with her? R: Yes. R: Yes. Shampoos come for about 89 or 90 rupees. M: What are the short falls that you see in it? R: Nothing lacking or short fall in it but just the product advertisement which makes us buy the things. R: Yes. M: Okay. If I make Garnier a human being, how is it going to be? R: It is going to be a female. M: What will be the age group? R: 25 to 30. M: How is the personality going to be for this lady? R: A very common personality. R: She will have a attitude. M: What does that mean? What will she do then? R: She will not mix up properly and will not talk nicely. R: As said earlier, it is in a affordable price and every body would like to buy it but the only thing lacking is it is not stylish. but the new bottle is very good. M: Is she educated? R: Yes, well qualified. M: How is her background going to be? R: Educated and it has to be upper class. M: What would be her qualities? R: Good qualities only, nothing bad abut her personality. R: She is going to be successful but not very highly successful. M: Not very highly successful? R: Yes, she managed to capture the market but not to the extent of promotional success. M: What kind of clothes, she might be wearing? For dove you said white clothes. R: Yes, here it may be indo-western R: It would be of green color. M: How is her relationship going to be with family, friends and all others? R: She would be friendly and will mix with every one. M: And suppose, if she becomes your neighbor, how would you react? R: I too will be friendly with her. M: Will she help you if needed? R: Yes, she will. R: Yes. M: If you have to relate her to any actress, then who would you relate to? R: Madhuri Dixit. R: Priyanka Chopra a very wonderful and colorful personality. R: Priyanka Chopra. We can not judge her nature. M: So everybody agree with Priyanka Chopra? R: Yes. R: Yes. Market Research Essay Example Market Research Paper Garden Supplies part I hopes to discover more information regarding market trends in the garden supply and nursery business. The following summary Will give an overview Of the causes, processes, and possible effects of the market research proposal, detailed below. The outcomes Of this research project are as follows: To find our Nursery sales have dropped by 5% in the last two years Why Garden Supplies sales have also dropped by 5% and Why Landscaping project numbers have been flat Market research will find out why the above has been happening and what D. A. Garden Supplies can do to rectify the problems. VICAR Tip: This section will summarize the entire project to be outlined below, In this section, give a brief overview of the purpose of the project as well as the intended outcome. Provide reasoning for the need of this specific market research and let the reader know what contributions this project will make to the field. You can use this Summary section to discuss who called for the project if there was a specific impetus requiring this research, Victorian Institute of Culinary Arts and Technology Fax: (613) 3663 1703 OBJECTIVES To find our why Nursery sales have dropped by 5% in the last two years Why We will write a custom essay sample on Market Research specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Market Research specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Market Research specifically for you FOR ONLY $16.38 $13.9/page Hire Writer VICAR Tip: In this section, discuss in detail the purpose of the project. Show why there is a specific need for this research. Describe the goals which you hope to achieve with this project. EXISTING KNOWLEDGE VICAR Tip: This section should focus in depth on the background circumstances which indicate a need for the specific market research project proposed. You will address the current body of knowledge concerning the topic of research. Here you will bring forth information from existing sources regarding the specific topic to be researched. David and his wife, Alison, have been in the garden supply and nursery business or the last 13 years. David supervises the nursery and garden supply part Of the business, while Alison does the administration and bookkeeping and oversees the landscaping projects. You have been supplied with basic sales performance data for the last three years that shows the following: Nursery sales have dropped by 5% in the last two years. These sales of these products currently contribute 41 % to overall profits. Garden Supplies sales have also dropped by although the last year saw an increase in drought proofing related products such as mulch, These products errantly contribute 34% to overall profits. Landscaping project numbers have been flat; however, the size and profit on each project has grown slightly, This has meant a steady contribution to overall profits of 10%. Cafe trade has been steadily increasing for the last three years and as result profits from this have been growing at a rate Of 2-3% per annum, currently contributing 15% to the overall profit of the business. BSBMKG506B Plan Market Research Assessment: ; I Sample Research Proposal Version: 1 Implemented: January 2014 To be reviewed: January 2015 Responsibility Vocational Course Coordinator GO Plus G Global Trading PITY LTD (CAN 119672945) Trading as Victoria Institute of culinary Arts and Technology CROSS No. 027976 ROOT No. 21855 Page 1 (613) 1703 With the above information, we can deduct that both the nursery sales and the Garden supplies and steadily declining. This may be due to the large Buntings store located just 2 kilometers down the road. Research Will conclude Whether or not this is the case, vita the local demographics to complete a survey. The cafe trade is steadily progressing, even With another cafe across the road With the specialty stores. The signage could be a contributor of this and research Will rind out Whether the food, prices, location and signage are a factor. It is great to provide cited sources. Graphs, charts, and statistics. You will use this section to demonstrate that you know a great deal about the market you will be researching, but you will also show the holes in the current knowledge. You can then demonstrate the specific need for your proposed research plan, and how this market research plan will fill these holes and contribute to the knowledge of this subject. INTENDED OUTCOMES VICAR Tip: Similar to a hypothesis, you can include in this section what you live will be the likely outcomes of your research, and/or what you hope to learn from the research. TARGET DEMOGRAPHICS VICAR Tip: This is possibly the most important section in this proposal, as you will provide information on what part or parts of the market you will be researching. Be very detailed in this section, addressing not only the exact demographic regions your research will cover, but how you will ensure that you are reaching the proper demographics. Have listed some examples below from the (ABS) and how you incorporate this into your research proposal is up to you. POPULATION GROWTH RATES Australias population grew by I. During the year ended 31 December 2013. BACKCOMBS Plan Market Research 1 Sample Research Proposal Assessment. Version: I Implemented: January 2014 TO be reviewed: January 2015 GO Plus G Global Trading PITY LTD (CAN 1 19672945) Trading as Victoria Institute of culinary Arts and Technology CROSS No. 02797G ROOT No. 21855 Page 2 Fax: (613) 9663- 1703 ESTIMATED RESIDENT POPULATION The preliminary estimated resident population (ERP) of Australia at 31 December 2013 was 23,319,400 people. This reflects an increase of 396,200 people since 31 December 2012 and 85, 100 people since 30 September 2013_ As in 2003-04, these categories together accounted for half of household expenditure on goods and services. The next highest category was recreation, with average weekly household expenditure of $161 per week, representing 13% Of the total. IS. Average weekly household expenditure on goods and services: DIFFERENCES BETWEEN HOUSEHOLDS The level and pattern of expenditure differs between households, reflecting characteristics such as income, wealth, household composition, household size and location. How are Australians spending their money? Half the money that Australian households spend on goods and services goes n housing, food and transport, according to a major survey released today by the Australian Bureau biostatistics (ABS). The latest Household Expenditure Survey (HESS) showed the average Australian household spent $1,236 per week on goods and services in 2009-?10, an increase of (5343 per week) from the previous 2003-04 survey. In contrast, prices as measured by the consumer price index (Cap) increased by 19%, indicating a rise in real living standards over the five years. The largest increases in average weekly household expenditure since 2003-04 were: BACKCOMBS Plan Market Research Version: I Implemented: January 2014 To be reviewed: January 2015 CGI Plus G Global Trading PITY LTD (CAN 1 19672945) Trading as Victoria Institute Page 3 Fax: (613) 9663 1703 current housing costs (selected dwelling), up $80 (AS%), due in part to increased mortgage interest payments, up $35 (75%) and increased rent payments, up $32 food and non-alcoholic beverages, up $51 (34%) recreation, up $4/ (41%) miscellaneous goods and services, up $37 (46%), partly due to increased spending on education fees for primary and secondary schools, up SIS (107%). The level Of weekly expenditure varied across States and territories. Households n the Australian Capital Territory ($1,536) and the Northern Territory ($1 ,500) recorded the highest average weekly expenditures. The lowest average weekly expenditures were in South Australia ($1,044) and Tasmania ($1,064). The average weekly expenditure Of households located in capital cities was 51,310, compared with $1,107 in areas outside of capital cities. Couple family households with dependent children had much higher average weekly expenditure on goods and services (SSL,748) than the national average. Households which were lone persons aged 65 years or over ($446), had much lower weekly expenditure on average. Australian Bureau of Statistics (or ABS) 2014). The above shows that the spending on food and recreation has increased, with spending on rent and mortgage payments increasing going forward. This could be one reason that the Landscaping results have been flat, but that the cafe is recording greater profits. Please elaborate here. Assessment: I Sample Research Proposal Plus G Global Trading PITY LTD (CAN 119672945) Trading as Victoria Institute of Culinary Arts and Technology CROSS No. 02797G ROOT No. 21855 Page 4 DATA COLLECTION Our methods of data collection will be best suited to the project at hand.